User interface Design (UI) and User Experience Design (UX) discipline are woven around the User Needs.

Our user-centered design process solves complex problems through user research, expert analysis, prototyping, a collaborative design with stakeholders and users. In nutshell, we are defining unforgettable customer experiences.

DISCOVER

The first stage is to gain an empathic understanding of the problem you are trying to solve.

This involves discovering more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.

Depending on time constraints, a substantial amount of information is gathered at this stage to use during the next stage and to develop the best possible understanding of the users, their needs, and the problems that underlie the development of that particular product.

DEFINE

During the Define stage, you put together the information you have created and gathered during the Discovery stage.

This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. 

The Define stage will help gather great ideas to establish features, functions, and any other elements that will  solve the problems or, at the very least, allow users to resolve issues themselves with the minimum of difficulty. 

DESIGN

The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.

The solutions are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experiences.

By the end of this stage, the design team will have a better idea of the constraints inherent to the product and the problems that are present, and have a clearer view of how real users would behave, think, and feel when interacting with the end product.